“COME HOME SAFELY” Since our product launches primarily take place online, the video topic is very important in order to draw attention via the online channels. For this reason, we have produced the image video for the target group “trucker”.

Story:

Video Truck: “Come home safely”

Emotional approach (storytelling):

The driver (trucker) is on his tour and his family misses him a lot.

The family is shown in a quiet home environment

• Mother writes diary and the children go to bed

• The father experiences his everyday life (of course with HELLA light)

• All are happy when the father suddenly returns home and entries the children’s bedroom

Here we create an appealing lighting atmosphere and stage the light that shines into the house from outside. The different scenes outdoor (father) and inhouse (family) support the message “come home safely”

SOCIAL MEDIA PROMOTION

The Re-Use of this video is part of the Universal Lighting Social Media Promotion. This means it will be supported only for those countries who have ordered the video AND planned media budget for the product group Universal lighting.

What does it mean?

Central tasks: The setup of the video campaign will be done centrally for the relevant Social Media channels.. An information in advance will take place.

Local task: As soon as the promotions starts on your social media channels, please take care of your community management.

NO ORDER NECESSARY!

Available languages: EN, DE, PT (BRA), PT, PL, NL, IT, FR, ES, DK, CZ, HUN

TIMING OF VIDEO CAMPAIGN: CW 48/49 depending on your remaining UL online budget (If you have any questions, please contact anna-lena.becker@hella.com directly).

Vou are also welcome to use the video in your online communication at any time.

You can find the video here: HellaSites (hella-media.com)

Welcome to AMOS - the new Advertising Material Ordering System by HELLA.